Understand why.
Know what to do.
Follow through.

Coaching for Individuals, Leaders, and Entrepreneurs

Hi, I’m Alix.

I help individuals and leadership teams understand the real drivers behind their behavior and decisions - then support them in taking aligned actions that stick.

Most people try to fix their lives by changing habits or pushing harder. But the real shift happens when you see the pattern underneath - the emotional logic, relational dynamics, and unspoken rules you’ve been living by.

That’s what I help you uncover.

What i do

I help people and teams understand themselves quickly and clearly.

Not through online assessments. Not through worksheets. Not through “mindset.”

I read the underlying pattern in what you’re saying - and not saying - and help you see the system behind your stuck points, reactions, and relationships.

Most clients experience more clarity in one session than they’ve had in years.

why it works

People often tell me:

“You understood me faster than anyone ever has.”

“You named something I’ve felt for years.”

“I finally get why I do what I do.”

“This explains everything.”

I don’t focus on the surface. I see the whole picture - the emotional, relational, and systemic pattern that’s been running in the background.

Once you see it, everything changes.

who this is for

I work with individuals, leaders, and entire teams. You’re in the right place if:

You feel deeply but can’t always explain why

You sense patterns but can’t articulate them

You’re responsible for a lot and rarely feel understood

You’re tired of surface-level conversations

You want clarity that actually sticks

You’re ready for the moment everything clicks.

transformation testimonies

  • "…I’ve never met anyone as intuitive, inquisitive…as Alix"

    By some good fortune, I found Alix. I’m a senior executive with global experience in a Fortune 100 business and later entrepreneurial work in the private and public sectors. I’ve engaged life coaches, organizational consultants; I’ve hosted and participated in business mentoring programs. It’s fair to say, I’ve never met anyone as intuitive, inquisitive and nimble in figuring out organizational challenges and personal / professional achievement pathways as Alix. Can recommend.

    —Pierre R.

  • "Alix communicates directly, and shares honestly but compassionately what she observes…"

    Alix combines deep expertise in organizational dynamics, psychology, and leadership practices, with a natural, and practiced gift for understanding the personality, motivations and values of the individual she is working with. While previous coaches I'd worked with drew from ready-made plans and handbooks, Alix took the time to understand me deeply and to provide coaching that addressed not only the acute challenges I sought out coaching for, but the personal and team dynamics that sat beneath. She communicates directly, and shares honestly but compassionately what she observes in our sessions. She's offered me incredible counsel on both personal and professional matters, and I'm a better leader and person for our time together.

    —Bailey, Head of Go to Market; former Amazon Manager (Twitch)

  • "…rare blend of curiosity, judgement, and experience made her an invaluable partner…"

    Alix's rare blend of curiosity, judgement, and experience made her an invaluable partner for my hardest professional challenges: managing major re-orgs, navigating layoffs for the first time, and leveling-up my leadership skills to the executive level. Most coaches can offer the "default" advice for "average" situations, but Alix excels at unpacking and processing what was going on in my specific context and helped me figure out how to achieve my goals. One highlight: an amazingly thorough 360 review with my teams, peers, and the CEO that showed me where I could take risks and where I needed to play it safer.

    —Drew, former VP Amazon (Twitch)

  • "Very thankful to have her be a coach in every aspect of my life!"

    Alix is like a therapist, life coach, and career coach all rolled into one. Her dynamic approach of combining all aspects of life have helped me immensely in both my personal life and professional life. She is an amazing listener, and always replies with thoughtful and insightful feedback. Very thankful to have her be a coach in every aspect of my life!

    —James, Owner Top Tier Treats

  • "Alix…helped me navigate a range of professional situations from...people management to…career decisions."

    Alix’s career coaching has helped me navigate a range of professional situations, from tactical people management issues to big career decisions. Her approach blends a science backed understanding of human psychology with her own experience as a tech leader and her intuition based insights. I usually show up to a session feeling stuck on something and she’s consistently able to help me identify clear options and next steps.

    —Joel, BI Manager, Amazon

If you’re ready to understand the pattern you’ve been living - let’s talk.